From the Indian Grassroots

Here is how a Kerela-based woman took her organic food business from her house to U.A.E

Photo of Arshika Singhal Arshika Singhal Send an email September 26, 2022
30 4 minutes read

We all possess immense potential within ourselves and are more than capable of achieving our dreams if we are willing to work for them. We have been taught that hard work pays and we should never shy away from it but working smartly is equally important. There will always be more problems than solutions but if we are willing, nothing is impossible. However, we often fail to realize and recognize our own potential.  We get so accustomed to the life that we are leading, we fail to ignite that spark within ourselves. So, how do we fix it? How can we work at our full potential? Well, this isn’t a one-solution-fits-all kind of problem. 

Like each individual, everyone has a unique journey and their own experiences that turn their lives around. The good part is, we live in a huge world and there is no shortage of people whose journey can inspire us.

One such individual is Francy Joshimon who did not give up in the face of adversity and channeled her full potential for personal as well as the greater good. Francy hails from Karalam village in Thrissur district, Kerala. She is the founder of Minnus Fresh Food which produces organic food products from natural ingredients and is completely free from chemicals and preservatives. She turned her life around and is benefitting innumerable people out there from her products. How did it all happen? Let’s find out!

Francy Joshimon, Founder Munnus Fresh Food

In the face of adversity

In 2018, Francy received the earth-shattering news of her father being diagnosed with cancer. He was advised to follow a healthy diet along with his treatments to help battle the disease. It was then she realized the shortage of healthy and organic food items in the market. It was next to impossible for her to find genuine food products for her father. Unfortunately, a few months later she lost her father and this incident changed her life. Instead of drowning in her sorrows, she made a firm decision to look for healthy alternatives and help everyone in her power so that they don’t have to face the loss that she incurred.

She started Minnus Fresh Food, named after her daughter, out of her house with a small variety of jackfruit-based items. The company was started with a  small team of women who prepared homemade jackfruit puttu powder. Francy had done her homework as at that time, jackfruit wasn’t well known for its various health benefits. She had conducted extensive research on the subject and consulted numerous specialists from Kerala Agriculture University, namely Dr. Sudheer, before launching her product line. She also created immunity boosters and healthy mixes from jackfruit and millet, all the while educating people about the health benefits.

Her products started gaining traction and were circulated primarily amongst cancer patients in nearby areas with the help of the community and various social groups.

Minnus Fresh products
Minnus Fresh production unit

From Kerela to U.A.E

Francy continued her research and looking at the response decided to expand her business out of her home. She set up a processing unit in 2019 using up all of her savings. She along with her husband invested close to Rs.30 Lakh of their own funds to set up the building and procured a loan of Rs.15.5 Lakh for the machinery. Her unit was inaugurated by honorable agriculture minister Shri V.S. Sunil KumarThere was no turning back from this point onwards.

She began introducing new product varieties and expanded her offerings by including various raw materials like tapioca, wheat, millet, bananas, etc. All the raw materials are procured from nearby farms and are of premium quality and organic. They are thoroughly cleaned and dried before being processed into other products.

The farmers of her village and neighboring areas often find it difficult to find a steady market and outflow of their products. Because of Minnus Fresh, they get a reliable market and are paid fairly for their goods. In addition, she also grows rice on her own land, harvesting about 2,5000 Kg of rice annually. It is an important raw material for her products like puttu powder.

Currently, the company sells 400 Kg of puttu powder, 250 kg of chips, 100 kg of rice powder, and 50 kg of health mixes annually. The products range between Rs. 50-350/- amongst which different varieties of Puttu Powder are her best-sellers. She makes various powders, baby food products, and food items specifically for people suffering from high sugar and cholesterol levels. All the food is prepared by a group of women who have found stable employment because of Minnus.

Minnus Fresh, having a humble start from home business has international reach today. Her products are locally available in Kerela, sold via social media, and exported to U.A.E where her products are quite in demand.

Uphill battle

While her journey seems straightforward, this wasn’t the case. She made her products without any preservatives and chemicals and therefore encountered the issue of shelf life. In order for her products to remain fresh and nutritious,, they had a very short expiration date. This issue was a major hurdle in promoting and selling her organic offerings. To overcome this issue, she consulted experts from Kerala Agriculture University and made some tweaks to her process. As advised, drying each item as per its moisture content helped, and after 6 months of rigorous testing, she was able to battle the issue. With an increased shelf-life and premium quality, organic, one-of-a-kind products Francis was able to expand locally, nationally, and internationally and aims to take her business to further heights.

Francis had no fancy degree and didn’t go to any specialized colleges for education related to her field. She is a 12th-standard graduate who didn’t let anything stand between her vision and dreams. She is living proof of the sheer determination and hard work. No matter what the situation was or how many hurdles blocked her way, she found a way ahead and is now prospering beautifully from her adversity. She is a true inspiration to all of us who are burdened by excuses and our own personal issues. If you can dream it, you can achieve it, and then some more!

Source: Youtube, Krishijagran

Image Source: The Better India

Tags
Photo of Arshika Singhal Arshika Singhal Send an email September 26, 2022
30 4 minutes read
Photo of Arshika Singhal

Arshika Singhal

177 Comments

  1. Do you mind if I quote a couple of your articles as long asI provide credit and sources back to your website?My blog site is in the very same niche as yours and my users would certainly benefit from some of the information you present here.Please let me know if this okay with you. Thanks!

  3. I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?

  4. Reading your article has greatly helped me, and I agree with you. But I still have some questions. Can you help me? I will pay attention to your answer. thank you.

  9. I think this post makes sense and really helps me, so far I’m still confused, after reading the posts on this website I understand.

  15. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  16. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  19. Your article made me suddenly realize that I am writing a thesis on gate.io. After reading your article, I have a different way of thinking, thank you. However, I still have some doubts, can you help me? Thanks.

  20. At the beginning, I was still puzzled. Since I read your article, I have been very impressed. It has provided a lot of innovative ideas for my thesis related to gate.io. Thank u. But I still have some doubts, can you help me? Thanks.

  23. Thank you very much for sharing. Your article was very helpful for me to build a paper on gate.io. After reading your article, I think the idea is very good and the creative techniques are also very innovative. However, I have some different opinions, and I will continue to follow your reply.

  25. F*ckin? awesome things here. I?m very glad to see your post. Thanks a lot and i am looking forward to contact you. Will you please drop me a mail?

  26. I may need your help. I tried many ways but couldn’t solve it, but after reading your article, I think you have a way to help me. I’m looking forward for your reply. Thanks.

  27. I may need your help. I tried many ways but couldn’t solve it, but after reading your article, I think you have a way to help me. I’m looking forward for your reply. Thanks.

  31. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  37. I need to to thank you for this fantastic read!! I definitely loved every bit of it. I have you bookmarked to check out new stuff you post?

  52. My brother suggested I may like this web site. He used to be entirely right. This publish actually made my day. You can not consider simply how much time I had spent for this info! Thanks!

  58. Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.

  62. I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  69. Thanks for a marvelous posting! I genuinely enjoyed reading it, you are a great author.I will always bookmark your blog and will often come back down the road. I want to encourage continue your great job, have a nice weekend!

  75. Nice blog here! Also your site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  76. Apoiar ferramentas de apostas e estar equipado com uma plataforma diversificada de transações financeiras, a 20Bet oferece suporte tangível aos jogadores. Este é um lugar onde eles podem apostar com dinheiro real, respaldados por concorrentes de diversas disciplinas esportivas. 20bet

  81. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  87. Excellent blog here! Also your website loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol

  90. Your cart is currently empty. MD Advanced Lash Serum Voted MOST PROFESSIONAL ARIZONA BEAUTY SALON in 2019, 2020, and 2021 This compulsive disorder has caused me to pull my eye lashes out since I was a child. Although they may never be full and thick- I have seen an improvement in the speed my eyelashes grow back. The fact that it’s so expensive has also helped with the pulling. I feel like each pull is a $20 bill. I’ll probably always have gaps but my eyelashes are fuller than they’ve been in 25 years. I’m trying really hard to someday leave the house without eyeliner on to hide the gaps. With some consistency I think someday I can do it. Experience natural eyelashes reaching their full growth potential in as little as 30 days with our Luxe Eyelash Serum.
    https://allkindsofsocial.com/story461963/pro-lashes
    Cat Scratch old lady poem WHAT’S IN THE BOX?1x cleanser1x perming lotion1x fixing lotion1x nourishing oil1x glue3x Y-shape combs5 pairs silicone perming rods (S, M, M1, M2, L)5x eyelash combs10x eyelash cleaning sticks3 pairs eye pads Most of us probably recognize this problem. You’re endlessly applying layers of mascara but those lashes just won’t come up or will stick together. Using an eyelash curler only has an effect for a few hours and then drops again. Lash extensions often cost a lot of effort to maintain and money. A good alternative for long lasting beautiful lifted eyelashes is a lash lifting treatment. A lash lift is not the same as getting lash extensions. I love my lash lift! It’s important to go to a reputable lash studio and an experienced lash technician. I knew Bebe would do an excellent job on my lashes because she is such a perfectionist when she does my makeup. (Which is the quality you want in your makeup artist, amirite?)

  92. Hi, Neat post. There’s an issue together with your web site in internet explorer, may test this텶E still is the marketplace chief and a good component of people will pass over your fantastic writing due to this problem.

  94. My brother suggested I might like this website. He was totally right. This post actually made my day. You cann’t imagine just how much time I had spent for this information! Thanks!

  103. hello!,I like your writing very so much! proportion we keep up a correspondence extra approximately your post on AOL? I need an expert in this space to unravel my problem. May be that is you! Taking a look forward to see you.

  106. Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how could we communicate?

  107. Hi! I’m at work surfing around your blog from my new iphone 4! Just wanted to say I love reading your blog and look forward to all your posts! Keep up the fantastic work!

  109. You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

  114. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care

  133. hello!,I like your writing very so much! proportion we keep up a correspondence extra approximately your post on AOL? I need an expert in this space to unravel my problem. May be that is you! Taking a look forward to see you.

  137. I have read some excellent stuff here. Definitely value bookmarking for revisiting. I wonder how much effort you put to make the sort of excellent informative website.

  138. Fantastic beat ! I would like to apprentice while you amend your web site, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  144. Абузоустойчивый VPS
    Виртуальные серверы VPS/VDS: Путь к Успешному Бизнесу

    В мире современных технологий и онлайн-бизнеса важно иметь надежную инфраструктуру для развития проектов и обеспечения безопасности данных. В этой статье мы рассмотрим, почему виртуальные серверы VPS/VDS, предлагаемые по стартовой цене всего 13 рублей, являются ключом к успеху в современном бизнесе

  150. https://medium.com/@BraedonRus32798/сервер-дедик-0786afdb5f2f
    VPS SERVER
    Высокоскоростной доступ в Интернет: до 1000 Мбит/с
    Скорость подключения к Интернету — еще один важный фактор для успеха вашего проекта. Наши VPS/VDS-серверы, адаптированные как под Windows, так и под Linux, обеспечивают доступ в Интернет со скоростью до 1000 Мбит/с, что гарантирует быструю загрузку веб-страниц и высокую производительность онлайн-приложений на обеих операционных системах.

  155. Nuñez de Balboa, 46 Bajo A, 28001 Madrid · Tel.: (+34) 91 575 27 36 · info@corbataslester Pase por su centro moments más cercano o envíelo por correo después de su evento Es aconsejable que tras colocar el traje sobre la cama o colgado de una percha, decidas qué camisa puede ser la mejor opción para el evento al que planeas ir vestido de manera formal. Ve poniendo las camisas que quieras comprobar qué tal quedan dentro de la chaqueta del traje para observar la imagen que daría si alguien lo llevara puesto. Prueba distintas camisas de colores diferentes y también puedes atreverte con algún estampado como las rayas finas. La corbata negra es un código de vestimenta de boda muy formal que por lo general se usa para bodas nocturnas. Para las invitadas, se necesita un vestido formal hasta el suelo. Por otro lado, es viable que consigas salirte con la tuya con un vestido de cóctel exclusivo. Solo asegúrese de comprobar dos ocasiones con la novia o alguien en la fiesta nupcial de seguro para asegurarse de que no parezca estar mal vestido.
    https://simonvhug333221.frewwebs.com/23332532/chaquetas-deportivas-mujer-nike
    Bambueko es una marca española especializada en ropa interior para hombre a base de fibra de bambú. Todas sus prendas se confeccionan siguiendo principios éticos, respetando el medio ambiente y las personas. Me encantan los sujetadores Halter de la marca. De tul bordado, con escote en V y detalle de tiras, este modelo con relleno y aro lleva tirantes regulables. Después de seleccionar Detectar ubicación actual, se abrirá una ventana de solicitud de permisos. A continuación te aparecerán las tiendas más cercanas a tu ubicación. Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.plugin cookies

  168. Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care

  169. You have noted very interesting points! ps decent web site. “Formal education will make you a living self-education will make you a fortune.” by Jim Rohn.

  175. You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

Leave a Reply

Your email address will not be published.

Back to top button